Seamless CRM & Cloud Marketplace Integration

The client supports ISVs in selling through AWS ACE and needed a secure, scalable integration platform across Salesforce, HubSpot, and AWS. Manual data flows between systems caused delays, errors in co-sell submissions, and poor revenue tracking across tenants.

Challenge

• Data between CRM systems and AWS ACE moved manually
• Errors in submissions slowed partnership deal closings
• No unified view of revenue across tenants and channels
• Each ISV tenant required isolated, secure configuration

Solution

• Lead discovery and qualification system for co-sell opportunities
• Salesforce managed package mapping native objects to AWS ACE entities
• Automated submission of accepted opportunities for AWS co-sell recognition
• Secure multi-tenant architecture with compliance-focused design

Architecture

Outcome

• 35-50% manual processing reduction through automated workflows
• 30% faster co-sell submissions with direct CRM-to-ACE integration
• 95% revenue tracking accuracy across all tenants
• Platform enabled seamless ISV co-sell workflows across cloud marketplaces

Tech Stack

• Backend: Java
• Frontend: React
• Protocols: Salesforce API, HubSpot API
• Infrastructure: AWS